ChatGPT’s generative AI capabilities are spreading through business applications like wildfire—and retail marketing is no exception. A piece in Multichannel Merchant looks at how the tool may be applied to product marketing and ecommerce, plus how fast-fashion brand Shein is taking advantage of the service.

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ChatGPT has taken the world by storm since its launch last November, endlessly delighting consumers while raising the bar for generative conversation tools to dizzying new heights. But more generally, artificial intelligence enables a variety of business functions for digital marketers, from automating manual processes to monitoring data to fueling personalization. Here are four examples of how digital marketing companies are using AI-powered automation, according to a piece in AdExchanger.

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The release of new AI-driven technologies, like Google’s text-to-image tool Imagen, has shined a spotlight on AI’s capabilities to supplement human creativity. But “supplement” is the operative word here. A column in AdExchanger examines how artificial intelligence can augment—rather than replace—human creativity through initial ideation, creative optimization, bias identification and more.

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For the past two and a half years, Levi’s has been integrating artificial intelligence applications into the brand’s data strategy by investing in targeting consumers with relevant marketing messages. The focus is threefold: targeted email messages; the online experience across its app and website; and the buying experience. AdExchanger spoke with Levi’s AI chief Katia Walsh about applying AI to marketing processes, transforming the 170-year-old company into a digitally-advanced brand, combating bias in algorithms, and more.

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