You don’t need attendees—you need joiners. While digital mediums became a required mechanism circa 2020, the very definition of event and experience has today shifted to something that is not constrained by time and channels. Previously defined as a gathering of people with shared interests in a specific location at a specific time, we now…
By Carley Faircloth, CMO of Spiro The world has changed. Humans have changed. And the way we design events and experiences has had to change right along with it. There’s an echo chamber on “the way things used to be” and “getting back to pre-2019,” but none of that addresses the current state of events…
By Muriel Penoty — When a company is about to launch a new luxury product, service or when launching a new business, you will need a well-executed marketing plan. This marketing plan should include a robust public relations strategy, separated into two distinct campaigns: local and global reach. The key to a well-executed marketing plan…
By Niki McMorrough and Joanna Lewis Covid has accelerated societal shifts within luxury audiences, who now demand greater authenticity and a meaning beyond profit from the brands they bond with. This means that brands are now judged not just on their words, but also their actions. It’s not just about the end product, but also…
By Laura Apel, SVP of Marketing, Mitto Today’s consumers are more connected than ever; the average U.S. household has 25 connected devices. They’re also more impatient than ever. With such tech ubiquity, we’ve lost any remaining patience with inefficiency. Nearly two bakers’ dozens worth of connected devices in our homes and a growing number of…
By Nick Mangiapane, CMO of Commerce Signals Don’t be misled by an upward trend. Actionable insights can remain hidden. Data is valuable. Everyone in business knows that. But finding the most value in data requires diving deeper than your competitors do. For example, as the pandemic fades into the past, the data shows that people…
By Niki McMorrough / Commercial Director at Relevance Many of the world’s high-value goods and service providers, such as yachts, cars and real estate, have had an overwhelmingly male client base because, until 2014, men represented more than 93% of all Ultra-High-Net-Worth-Individuals. But this is now changing, and pinnacle luxury companies and brands need to…
When and why do you give your customers rewards vs. discounts at checkout? We worked with Aberdeen Research to ask marketers that question, and many others. Get a summary of our findings in our new infographic, “Make Your Promotions More Rewarding.” Download it now
Luxury marketing agency Relevance delves deeper to understand UHNWIS, highlighting the similarities and differences between the richest people in America and richest people in Europe.
Taking the pulse of marketers on the value—and impact—of integrated marketing and engagement strategies.
