Unleash the Power of First-Party Data: Master Personalization in the Age of Modern Privacy. With growing consumer demand for privacy of their data, it's time for marketers to pivot and focus on first-party data strategies. This handbook is your guide to building successful first-party data strategies to create personalized experiences that respect your customers' privacy.…
Discover the power of consent and preferences in marketing with this comprehensive guide. In an era where trust matters more than ever, transparency and personalization are key to building strong customer relationships. OneTrust's Consent and Preferences solution empowers marketers, publishers, and advertisers to build trust through transparency, respect privacy rights, deliver personalized digital experiences, comply…
Unlock the secrets to successful marketing in the ever-changing landscape of US privacy laws with OneTrust’s comprehensive guide: The Marketer's Guide to US Privacy. Discover everything you need to know about the enhanced privacy rights granted to US consumers in 2023, the obligations placed on businesses, and how they will impact your marketing campaigns. These…
The results of Chief Marketer’s B2B marketing survey are in—and here’s what we’ve learned.
SURVEY SHOWS MEASURING ROI A TOP PRIORITY FOR SECURING MARKETING INVESTMENT--AND CONTENT MARKETING REMAINS KING
OneTrust Consent and Preference Management offers a full consent and preference management solution to help marketers, publishers, and advertisers build trust through transparency, ensure compliance with global privacy regulations, protect revenue, reduce opt-outs and unsubscribes, and create a better customer experience. Learn more or get started.
Trust matters. There’s a shift in consumer expectations. Honoring privacy is crucial. Personal data is appearing in all aspects of a customer’s journey, from learning about a brand to receiving targeted messaging and relevant discounts to taking their first action. As a result, the desire to engage only with brands that respect and protect consumer…
As consumer demand for privacy grows, rather than depending on data collected by third parties, marketers are pivoting strategies to rely on first-party data to break through to new audiences. The move from third-party cookies to first-party data is an opportunity for marketers to build trust with their customers and deliver personalization through a privacy-centric…
Across the globe, privacy regulations, patient expectations, and the digital transformation in the healthcare and pharmaceutical industries have put a large emphasis on how organizations collect and process customers’ personal identifiable information (PII) and protected health information (PHI). From email marketing to text messaging and in-person visits to mobile applications, it’s crucial to instill a…
The digital privacy landscape is constantly evolving. Regulations like the GDPR and frameworks like IAB TCF require consent to be captured on digital properties before initiating tracking, analytics and targeted advertisements. Since the start of the EU GDPR in May 2018, the web has turned into a jungle of consent pop-ups. While the intent of…
