Recently, we brought you a conversation with HBO Marketing VP Emily Giannusa on the network’s new apocalyptic series “The Last of Us,” whose two-year-long experiential strategy, among other things, helped garner an impressive number of eyeballs for the premiere. And that number is climbing as the show continues.

Here we explore a key stop along the series’ experiential journey—six screenings at New York City’s Angelika Film Center—where VIP influencers and fans entered an immersive, in-world experience resembling an outpost for the show’s revolutionary militia group, the Fireflies. Read up on all the creepy details here.

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But while the industry remains in flux, surveying award-winning work from the year prior offers inspiration and ideas for future events when the globe has recovered from the COVID-19 pandemic. Enter the just-released 2020 Ex Awards list, an annual recognition program for experiential marketing, compiled by CM sister pub Event Marketer.

The list features 93 examples of killer campaigns of all sizes, markets and designs across the B2B and B2C sectors. From Chick-fil-A’s family-centric holiday pop-up to SAP’s neighborhood-themed show floor to the coveted Grand Ex Award clinched by Taco Bell’s five-day hotel takeover (read the full case study on the epic “tacoasis” here), these programs highlight the industry’s best branded experiences. Dig into the full list across more than 30 categories.

Other articles you might enjoy:

• 10 Promotional Marketing Ideas for the Social Distancing Era
• B2B Brands Embracing D2C Marketing During COVID-19
• Salesforce Director of Marketing Insights on Communicating to Customers During COVID-19

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