CMO Council Report: 66% of Marketers Moderately Confident or Worse in Achieving Goals Amid Economic Headwinds
As the industry prepares to meet potential economic headwinds, not all marketers are confident about achieving their goals.
Topic | Chief Marketing Officers
Brands on Fire: Rumble Boxing CMO on Marketing a Boutique Fitness Brand
We spoke with Rumble Boxing CMO Rachelle Dejean about the brand’s growth strategy, marketing a boutique fitness brand, her diversity strategy, and more.
How ‘Prepared’ CMOs Seized 2020
The findings from the dentsu CMO survey 2020 indicate that some marketing leaders report feeling better prepared for the road to recovery from the pandemic than others.
CMO Chat: Mastercard, Ally Financial, NerdWallet on What Makes a Successful CMO
The skills that chief marketing officers need to master in order to succeed in their organizations and the marketplace.
Chief Outsiders’ Survey of CMOs Reveals 2020 Digital Marketing Trends
Nearly half of CMOs surveyed say business and economic conditions in 2020 will have a negative impact on business performance, but 80 percent plan to increase digital advertising spend.
The CMO Role Is Evolving Rather Than Going the Way of the Dinosaur
How the role of the CMO is becoming more data-driven.
The CMO Reckoning Isn’t a Coincidence
Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.
Dissatisfaction Top Reason CMOs Move On
To better understand why the CMO lifespan is so short compared to others in the c-suite, Engage Talent conducted research that may provide some clues.
