Absolut Archives - Chief Marketer https://chiefmarketer.com/topic/absolut/ The Global Information Portal for Modern Marketers Sat, 20 May 2023 21:27:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.2.2 Absolut Marketing VP Matt Foley on Activating in the Metaverse https://www.chiefmarketer.com/absolut-marketing-vp-matt-foley-on-marketing-in-the-metaverse/ Fri, 19 May 2023 18:20:46 +0000 https://chiefmarketer.com/?p=276401 Matt Foley, VP of Marketing for the brand, discusses its metaverse strategy.

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In the metaverse marketing space, first-mover Absolut has seen value in experimenting with Web3 activations, despite some marketers’ mixed feelings about investing such experiences. In an article for PRNEWS, VP of Marketing Matt Foley discusses the brand’s metaverse strategy, approach to measurement and the company’s plans for the future

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