TikTok

The branded content on TikTok that works the best is the content that reflects a native user experience, such as creators singing or performing dances in brand apparel.

Clubhouse

There is room for employees of brands to provide expertise about a company’s products and services on Clubhouse, but when it comes to running sessions, consider using trustworthy influencers to lead the charge.

Instagram

Instagram is prioritizing Reels over IGTV, so use the latter for longer-form content that’s 10 minutes or more.

Pinterest

Consumers who visit Pinterest often do so for hobbies, so there is an opportunity for brands to engage users by providing hobby-related content.

For more insights on additional social platforms, including LinkedIn and Snapchat, read on in PRNEWS.

The post TikTok, Clubhouse, Pinterest: Insights for Social Media Marketers appeared first on Chief Marketer.

The invite-only app allows users to create and listen in on “rooms” that essentially function as live podcasts. Brands have slowly begun to test the waters with short talks and monitor users’ reaction and engagement with the conversation. In order to familiarize yourself with the platform, join one of the app’s several online tutorials that cover Clubhouse tips and tricks, including how to build a profile.

Once you’ve become knowledgeable about the app, educate your organization about it, develop policies surrounding it and determine the risks and opportunities. It’s also important to begin social listening and monitoring the rooms in Clubhouse for your teams and your clients. Lastly, keep abreast of the app’s new features as they come on line. Since it’s currently in beta, new capabilities—which might include sponsored rooms in the future—will continue to pop up.

For more on the Clubhouse app and how brands can be thinking about the new social network during these early days, read more in PRNEWS.

The post Clubhouse App: What Brands Need to Know appeared first on Chief Marketer.