Key Insights From the 2023 Experiential Marketing Summit
A recap of this year's Experiential Marketing Summit.
B2B Marketing
CMO Council Report: 66% of Marketers Moderately Confident or Worse in Achieving Goals Amid Economic Headwinds
As the industry prepares to meet potential economic headwinds, not all marketers are confident about achieving their goals.
INFOGRAPHIC: 51% of Pulse Survey Respondents Use Generative AI for Marketing
The results of our AI in Marketing Pulse Survey are in.
INFOGRAPHIC: 27% of Marketing Departments Were Affected by Recent Layoffs
Our infographic featuring the results of the latest CM Pulse survey on staffing.
2023 Market Like a Mother Honorees Revealed
The editors of Chief Marketer present to you the industry’s only editorial listing of outstanding female marketers who are leading their teams—and their families.
How Automotive Brands Leveraged Tech to Boost Engagement at CES
Several automotive brands activated at CES this year, leveraging gamification, AR and other tech to engage attendees.
The C-Suite Speaks: Cotopaxi, Esprit, TD Bank and Homedics Offer Career Advancement Tips
Marketing leaders dish on what it takes to land that coveted C-suite role, and how to turn those aspirations into reality.
Just Published: Chief Marketer 2023 B2B Marketing Outlook Survey
The results of Chief Marketer’s B2B marketing survey are in—and here’s what we’ve learned.
Reddit Courts CES Attendees With ‘Future Tellers’ House of Clairvoyance Activation
How Reddit’s interactive “Future Tellers” house of clairvoyance impressed B2B audiences at CES earlier this month.
How to Create a CRM Strategy Roadmap
Considerations for building a CRM strategy, plus tips for reframing your engagement methods to improve results.
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