Absolut Marketing VP Matt Foley on Activating in the Metaverse
Matt Foley, VP of Marketing for the brand, discusses its metaverse strategy.
DIGITAL FEATURES
Marketing Like A Mother
Chief Marketer presents to you the industry’s only editorial listing of outstanding female marketers who are leading their teams—and their families. These 16 women, chosen from leading brands and agencies across a broad range of marketing disciplines ...
Event Marketer Releases 2022 IT List Event Agency Roundup
A list of the 100 most buzz-worthy event marketing companies in the experiential marketing industry.
Metaverse Marketing: Five Issues for Brands to Consider
Several issues marketers should keep in mind while testing out the metaverse.
Five Ecommerce Activations to Drive Revenue Within Metaverse Experiences
Five ways ecommerce activations can drive revenue in the metaverse.
How eVTOL Company Archer Used Extended Reality to Create a Hybrid Launch Event
Archer, an electric vertical takeoff and landing (eVTOL) company, tapped extended reality technology to create a hybrid launch event.
Augmented Reality Adds Impact and Measurability to Tennessee Titans’ OOH Promotion
How the Tennessee Titans NFL team layered augmented reality onto a mural, maximizing its impact and making it measurable.
Marketing Like A Mother
Chief Marketer presents to you the industry’s only editorial listing of outstanding female marketers who are leading their teams—and their families. These 16 women, chosen from leading brands and agencies across a broad range of marketing disciplines and expertise, have met the challenges of a massively disruptive year with outstanding work and remarkable fortitude.
Influencer Marketing 3.0
In this special report, we take a closer look at how Fabletics and Teleflora are embracing and evolving their influencer marketing practice. And, we offer actionable tips on how to create and sustain your own influencer marketing practice.
Understanding and Marketing to the Modern LGBTQ Community
Fresh insights on how to successfully and authentically connect with LGBTQ consumers from brands that have spent decades nurturing the community, including AT&T, Stoli Vodka, T-Mobile and others.
Digital All Stars
With 3.4 billion active users, social media is a vast universe for marketers with the gumption and tenacity to play hard in that space. In this special report, we profile six brands—IMAX, Cars.com, Hickory Farms, John Hancock, Sparkling Ice, Suntrust—and the CMOs who tapped into the digital and social sphere to create visual spectacles, change…
