Absolut Marketing VP Matt Foley on Activating in the Metaverse
Matt Foley, VP of Marketing for the brand, discusses its metaverse strategy.
MARTECH | TECHNOLOGY
How DoorDash and e.l.f. Beauty Leverage First-Party Data to Fuel Personalized Experiences
For first-party data-rich companies like DoorDash and e.l.f. Beauty, the key to leveraging consumer data to create exceptional brand experiences is honoring the implicit value exchange.
INFOGRAPHIC: 51% of Pulse Survey Respondents Use Generative AI for Marketing
The results of our AI in Marketing Pulse Survey are in.
Tips for Marketers New to Data Clean Rooms in a Privacy-First Landscape
If you're new to data clean rooms, here are some insights to consider before getting started.
How to Boost SEO Performance With UGC
The benefits and uses for user-generated content to improve a brand's SEO.
Weighing AI’s Risks With Its Benefits to the Marketing Industry
While some experts are calling for a temporary halt in AI development, others are taking a more moderate point of view and advocating for more practical applications within the marketing industry.
How Retail Marketers Can Use ChatGPT’s Generative AI
How ChatGPT is being applied to product marketing and ecommerce.
Five Aspects of a Killer Ecommerce Merchandising Strategy
Tips for creating an engaging online shopping experience.
Securing Funding for Martech Solutions: Three Ways to Approach Your CFO
Three key insights for marketing leaders who are seeking approval of technology investments.
Gartner Survey: Marketers Leverage 42 Percent of Their Martech Stack’s Capabilities
The survey’s key findings, plus recommendations from Gartner on how to maximize the value of your martech investments.
