Topic | podcast marketing

Before investing in a podcast, brands can determine its potential value by asking these specific questions.

Tips for pinpointing a specific niche podcast idea that your brand can speak to.

Partner Content by: Southeastern University Online Type: Article Major advertisers are purchasing fewer and fewer broadcast radio ads, but that doesn’t mean audio programming is fading from the culture. Podcasts — radio’s younger, on-demand sibling — are swiftly gaining popularity with many of the demographics that marketers desire most. Why are podcasts so popular? For…