Walmart CMO on Retail Innovation, Customer Experience and Social Commerce
Takeaways from a talk with Walmart CMO William White at MMA Global's POSSIBLE conference in April.
Topic | Marketing Strategy
Cigna, First Entertainment Credit Union and Papa Murphy’s CMOs Talk Marketing Trends
The aspects of marketing that CMOs from Cigna, First Entertainment Credit Union and Papa Murphy’s believe marketers should be focusing on today.
Chief Marketer’s 2020 COVID-19 Marketing Outlook Report
Chief Marketer surveyed our readership for insights on how the pandemic has affected marketing strategies in 2020 and beyond.
Gartner Survey: CMOs’ Optimism Toward Recovery From Pandemic at Odds With CEOs’
Seventy-three percent of CMOs expect the negative impact of the pandemic to be short-lived--but the rest of the C-suite doesn't necessarily agree.
Avon Wipes Clean its Marketing Playbook with a Fresh Makeover
Avon has a three-point plan to disrupt the category that is aimed directly at Gen Z. Chief Brand and Beauty Officer James Thompson is handling the rebrand.
UNO Spices Up its Value Platform and Customers Come Running
UNO CMO Sam Mancuso shares the way he and his team drove big results by strengthening its value platform with fun promotions and partnerships.
L.L.Bean and Washington Post on Why Integrating Departments Made Sense
L.L.Bean's Kathryn Burke Pratt and WSJ CMO Miki King talk about "how and why centralizing their teams was so important.
How AI Is Poised to Disrupt, Transform, and Improve the World of Affiliate Marketing
Affiliate marketing, in particular, is poised to reap the benefits as marketers increasingly adopt more AI optimization techniques.
Marketing Strategy: Are You Spending Wisely and Making the Right Moves?
Rapidly evolving consumer trends are making beverage industry marketers evaluate whether their strategies are in sync with what’s motivating consumers. All industries face the challenge of change, so consider these three questions as you assess your marketing strategy. 1. How’s your social life? It’s common sense for brands to have a social media strategy, but…
M&M’s Rewinds History to Be “Cool”: VP Marketing
Berta De Pablos-Barbier, vice president, marketing, Mars Chocolate North America, on the marketing strategy behind M&M's 75th Anniversary celebration.
