8 Lessons from Brands that Failed at Content Marketing
If we can learn from other’s mistakes, the idea is to avoid making those same mistakes ourselves.
In this article from Forbes, contributor Neil Patel outlines content marketing mistakes from eight businesses—Malaysia Airlines, Ogilvy India, DiGiorno, Carrefour, Levi’s, Apple, Adelaide and Nesquik. The missteps are often avoidable and we wonder why someone—anyone in marketing—didn’t pull the campaign before it went public.
Patel also provides lessons learned from each campaign to remind us what not to do. Read on …
