PepsiCo Talks Brand Lift, Programmatic, Measurement and Data Use Cases
How the beverage brand is adjusting to shifting consumer behaviors, leveraging programmatic and tapping into cultural moments to remain relevant.
How the beverage brand is adjusting to shifting consumer behaviors, leveraging programmatic and tapping into cultural moments to remain relevant.
How marketers can approach B2B events in the coming year, new trends in the industry, the rise of regional-level decision-making around events, and more.
How artificial intelligence can augment—rather than replace—human creativity.
The former J.P. Morgan Chase CMO discusses her growth strategy, marketing tactics and investments CMOs should be prioritizing, trends financial marketers should be following, and much more.
Unilever brand Liquid I.V. has launched its first-ever national branding campaign across TV, OTT and out-of-home media channels.
After a three-year hiatus, big tech brands once again erected sprawling beach activations at the 2022 Cannes Lions International Festival. One such standout was Meta.
Several issues marketers should keep in mind while testing out the metaverse.
In the land of third-party cookie deprecation, marketers have been handed a reprieve.
An audience and monetization checklist comprised of 13 elements to consider in a post-cookie environment.
CMOs from Qualcomm, Boardroom, Cheribundi and the Drone Racing League chat about marketing solutions to their brands' greatest challenges.
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