Topic | Digital Marketing

Smart technologies are the most recent addition to the marketing ecosystem and are proving to be the most effective platforms in increasing consumer engagement.

VP marketing Sarah Gustat takes us through how the brand learned to successfully define specific audiences and then connect with them through influencers.

David Ogilvy considered Claude Hopkins' work required reading last century. Here's why it still appplies to digital marketing in 2019.

Five common challenges marketers face today and how AI can help.

The brand's position in the U.S. baby-care market has been eroded by companies focusing product innovation on all natural ingredients. A major turnaround effort is underway called Project Apollo.

Conversion rate optimization can be applied to both digital and offline marketing. Here's five tips for creating a CRO framework.

Crossing the threshold to progressive B2B digital marketing is a process. To help us get there, these are the five messages we’ve got on our whiteboard.

Today all marketing wars are won or lost at the local level. But bridging the gap between the old world, characterized by loyal advertisers and steady profits, and the new Age of Local, characterized by hesitant advertisers and elusive profit — is a huge challenge.

All digital marketing professionals make mistakes sometimes. Maybe they’ve developed bad habits, or maybe they’ve forgotten some of the basics.

Having a solid grasp on the state of the ad blocking dilemma will help marketers determine new strategies for slowing the escalating adoption of ad blockers.