Topic | Personalization

It

What are the odds that your communication will appear in someone's social news feed at the exact time that they are logged in to see it?

This past weekend, for the first time in ages, an email hit my inbox that made me want to revive our

Crabtree & Evelyn has learned a lot about operating loyalty programs. It has had one version or another for about 10 years

Implementing share-to-social features to its email program helped Dairy Queen increase coupon redemptions and grow its Blizzard Fan Club database by nearly 1 million new members, to over 3.8 million members

Here are four basics your team should be on top of to make the most of your email expenditures in 2012

Is there synergy in your digital marketing budget plans for 2012? A survey by marketing research firm 6S Marketing suggests a continued misalignment between email marketing spend and consumer behavior.

A siloed approach to email marketing and campaign management only leads to customer fatigue and frustration. Organizations that tear down these walls and deliver a relevant, seamless, cross-channel customer experience will be rewarded with share of mind—and wallet.

The rise in popularity of social media doesn't mean the demise of email marketing. In fact, social media has the potential to elevate the effectiveness of email when the two are integrated wisely.