Cingular Dangles Mobile Coupons for Customers
Cingular Wireless is offering customers a new service: electronic coupons and discounts.
Channel | Mobile
Crest Goes Mobile to Reach Gen Y in Social Settings
Crest is tapping into the sensitive issue of bad breath by targeting young people where irresistible fresh breath can really count; when boy meets girl. The SMS campaign is one component in a broader effort to drive sales and brand awareness of its new toothpaste, Crest Whitening Plus Scope Extreme.
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