Five Ways to Level-Up Marketing for Subscription-Based Businesses
Five takeaways for businesses that rely on subscriptions as a key source of revenue.
Topic | Loyalty Marketing
Brands on Fire: e.l.f. Beauty
Chief Marketer spoke with the digital chief about the benefits of loyalty programs, managing personalization at scale and keeping up with the speed of digital.
Noodles & Company Revamps Its Loyalty Program for First-Party Data Collection
How the company transitioned to a points-based loyalty offering for customers.
Loyalty Marketing: Your Key to Unlocking Zero- and First-Party Data
FREE LIVE Webinar - In this webinar, Forrester VP Principal Analyst, Mary Pilecki, and Epsilon VP Strategic Consulting, Tamara Oliverio, will share tips on how to leverage your loyalty program to collect invaluable zero- and first-party data. Amp up your customer experiences—all without the cookie.
Four Ways to Improve the Customer Experience Through Subscription Programs
How subscription programs can improve the customer experience.
Marketers on Fire: Popeyes CMO Bruno Cardinali
We spoke with Popeyes CMO Bruno Cardinali about the brand's new multifaceted marketing campaign, how it drives engagement with gamification, its new loyalty marketing program and more.
Study: Non-Tiered Loyalty Programs Are More Profitable Than Expected
A study published in Marketing Science shows that non-tiered loyalty programs can boost revenue, particularly in the long term.
McDonald’s, Burger King, Maybelline: Loyalty and Reward Programs for the COVID Era
Organizations that have recently introduced loyalty programs during the pandemic.
KLM Airlines Celebrates Loyalty with Booze-Filled Figurines
KLM may be my new favorite airline. I’ve never flown them, but they have a loyalty program that upends all others.
LG and BuzzFeed’s Tasty Launch First Cookie Subscription Box
Social food network Tasty's subscription box features recipes designed to be baked best in LG ovens and ranges.
