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How Automotive Brands Leveraged Tech to Boost Engagement at CES

How Automotive Brands Leveraged Tech to Boost Engagement at CES

Posted on February 17, 2023 by Chief Marketer Staff

Now one of the largest auto shows in the world, CES saw several automotive brands—including BMW, Caterpillar and Volkswagen—leverage gamification, augmented reality and cutting-edge lighting techniques to highlighting the future of mobility. Event Marketer has the story.

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