The State of Experiential Marketing: 15 Data Points
The experiential marketing industry’s comeback paints a rosy picture. Budgets are rising post-pandemic and nearly 90 percent of event marketers are now focused on in-person events. Following are 15 data points, according to studies examined by Event Marketer, relating to experiential marketing—and if the statistics have anything to say about it, it’s back on track in a big way.
