Inside Ocean Spray’s Cross-Channel Holiday Marketing Campaigns
Ocean Spray is crafting cross-channel campaigns this holiday season on TikTok, Pinterest, Facebook, Instagram and YouTube using social content creators and promotions tailored to each platform. And then there are the shoppable recipe videos it’s producing to run on various publisher sites. The result? A whole lot of fragmentation. Read how Ocean Spray views this complexity as both a challenge and an opportunity, according to a piece in AdExchanger.
