Be a Chief Marketer Top Shop
The call for entries for PROMO’s Top Shops and Chief Marketer’s B2B Top Shops is now open.
The call for entries for PROMO’s Top Shops and Chief Marketer’s B2B Top Shops is now open.
Learn how a customer's relationship, persona and intent can help SaaS marketers get a better profile of users.
Advances in marketing analytics have enabled a more personalized approach to B2B marketing, with targeted messages based on the specific characteristics, where they stand in the purchase cycle and finances.
Many segmentations fail—not because of errors made during their development, but because of steps taken before the project even begins.
It’s time marketers look beyond RFM and apply a next-generation formula, namely RPI—Relationship, Persona and Intent.
Almost 80% of B2B marketers aren’t satisfied with their current levels of customer conversions, according to a new report from the CMO Council.
When confronted with ever more complex customer journeys and so much data, a marketer’s task can be daunting.
Chief Marketer asked several marketing pros to share what they thought would be the leading trends in 2014, as well as their biggest challenges and goals.
Everyone is talking about big data and social influence as the new Promised Land, but finding and proving the true value is a challenge.
No one brand dominates all social platforms, but those who do succeed know the value of content, according to insights from KBM Group’s BrandSnap platform.
Click here to view the 2023 winners!