MARTECH | ROI-METRICS

Getting input from sales, building the right model and properly scoring a prospect’s engagement are essential to creating a winning B2B lead gen strategy.

There's a throwaway line in Microsoft's Windows 8 preview announcement that could completely overhaul online data collection.

Lead scoring proves valuable in the business-to-business (B2B) marketing space, where salespeople's time is money.

A new study shows business-to-business marketers vary greatly on their lead generation, lead nurturing and lead evaluation practices.

Whether your brand sells to consumers or to other businesses, chances are you're looking for leads in lots of new places.

Lately,

In B2B marketing, how do you make social media an efficient, cost-effective channel for finding new customers and selling to business clients?

Marketing automation is helping Nxtbook Media connect with publishers and catalogers looking to take their print editions digital.

When a marketer delivers goods in advance of payment, as in a "bill me" situation, there is a greater possibility of a lack of commitment on the prospect's part. And that can result in higher levels of non-paying customers. Unfortunately for magazine publishers, bill me options for subscription requests are fairly standard. For Hearst Magazines,…

When your business is selling integrated circuits and microchips to be used in electronic products, you want to build and foster relationships that bring you closer to your end-user. TI defines that customer as the design engineer