MARTECH | ROI-METRICS

When you’ve invested time and resources into optimizing your marketing channels, special attention should go to perfecting data collection.

Investing in technology and automation can make your online lead generation activities more efficient and contribute to overall higher quality leads.

Marketers should consider doing a null test sample to properly calibrate the results of their marketing automation efforts.

The growing global use of the Internet for absolutely everything has emphasized the importance of content, social media and email marketing in lead generation.

Social media monitoring can help B2B marketers determine if a target company is indeed a good prospect to buy their product or service.

By putting some basic best practices into place, you can stay top of mind with your leads and ultimately earn more of their business. Here are just three ways you can stop leaking leads.

Almost 80% of B2B marketers aren’t satisfied with their current levels of customer conversions, according to a new report from the CMO Council.

Many marketers are unable to interpret critical purchasing cues because they can’t track engagement across channels.

The challenge for companies running multichannel marketing campaigns lies in the ever-present gap between marketing and sales.

B2C and B2B lead nurturing processes have their differences, but bottom line its all about buyers trying to make informed decisions.