Channel | Mobile

For brands to maximize the ROI for their mobile collateral, they must bear in mind the specific challenges of mobile devices.

The multi-format campaign is aimed at Millennial professionals looking for personal and professional development tips.

There are many forms of mobile ad fraud, ranging from click spam, SDK spoofing and false impressions. The effects can be devastating.

This year it will take creativity and an understanding of what does and does not work for brands to set themselves apart.

Marketing is in the midst of a digital revolution that’s bringing countless new technologies that will all impact marketing this year in their own unique ways.

As the era of #MeToo marketing moves into the New Year, tennis champ Serena Williams takes the spotlight in a year-long campaign for social networking app Bumble.

For B2B marketers, using non-business social platforms like Instagram can be tricky. Here's tips to make visual platforms work.

Burger King customers can score a Whopper for only a penny, but the crafty part is they need to be near a McDonald’s.

Interactive VR and AR applications are helping Ciena educate prospects at live events and on sales calls.

Here’s five key tips to boost your mobile marketing revenues on Black Friday and throughout the entire holiday season.