Hendrick’s Gin Activates an Underwater Fantasy World Spa Activation
Hendrick’s Gin’s recently activated a multisensory, underwater spa experience in New York City. The event, according to a piece in Event Marketer, featured calming ocean sounds, aromatherapy, a mermaid sea sponge scrub and, true to the brand’s penchant for the peculiar, a plethora of odd sea creature characters.
