Ghirardelli Turns Classic S’mores Up a Notch in its First Experiential Sampling Tour
In its first experiential tour, Ghirardelli activated a sampling campaign that positioned its chocolate squares as a delicious centerpiece to an American campfire classic: the s’more. In a piece from Event Marketer, read how the brand’s flexible footprint, designed like a backyard, charmed consumers across the country while capturing valuable shopper marketing data.
