A marketing database must be able to perform all of the mission-critical analytical tasks required for data-driven marketing. Many people think they have a marketing database when, in reality, what they have is an operational database. An operational database supports essential "nuts and bolts" tasks such as customer service, fulfillment and inventory management. But, it…
There's been a lot of talk among direct marketing industry veterans about reinventing themselves in the digital age. And this, of course, is followed by a crowd of social media consultants with creative concoctions for how to prosper in times of change.
ValueClick Inc.
With profits sinking and expenses going through the roof, mailers looking to catch a break can save money by making the most of the U.S. Postal Service's
Marketing communications company Tukaiz LLC got an 11% response to a recent baseball-themed lead-generation mailing. Managing partner Frank Defino Jr.
Datran Media Corp. has acquired the lead generation Web site Top-Colleges.com from AffiliateCrew, an online marketing network based in Salt Lake City.
Technology firm Selling Source LLC has acquired the online lead generation and customer acquisition services firm LeadRev Inc., based in Gulf Breeze, FL.
Search engine marketing firm iProspect has announced it will offer its pay-per-click customers a way to track offline phone conversions from online ad impressions, filling what studies claim is a large gap in the measurement of the impact of paid search ads.
A Minnesota man pleaded guilty in federal court to selling pirated movies on the Internet, the Associated Press reported. This is the first federal prosecution
