Jack Morton Takes Top Honors at 2018 PRO Awards Gala
Jack Morton Worldwide took top honors at the 28th Annual PRO Awards Gala Tuesday winning the Platinum PRO Award for Best Overall Campaign for “CoverGirl Rantin’ & Raven.”
Two agencies tied for the second special award, the MVPro Award for the most award winning campaigns for multiple brands. Jack Morton won for: Charmin, CoverGirl, Liberty Mutual Insurance and Royal Caribbean Cruises and IMG Live for Marriott Rewards, Marriott Courtyard, Under Armour and USAA.
Congratulations to all the winners!
Best Multidiscipline Campaign
GOLD
Brand: National Geographic Channels
Campaign: Genius
Agency: In-house
SILVER
Brand: Pepsico/Mountain Dew
Campaign: Impractical Jokers and Mountain Dew: Do the Dew
Agency: Stun and Pocull
BRONZE
Brand: Nintendo
Campaign: Kid’s Choice Awards and Nintendo Switch
Agency: Nickelodeon
Best Use of Event or Experiential Marketing (five venues or less)
GOLD
Brand: Google
Campaign: Hey Google CES
Agency: Sparks
SILVER
Brand: Comedy Central
Campaign: The Daily Show Presents: The Donald J. Trump Presidential Twitter Library
Agency: 23 Stories x Condé Nast
BRONZE
Brand: Wholly Guacamole
Campaign: The Guac Stop
Agency: Havas Formula
Best Use of Experiential Marketing (five venues or more)
GOLD
Brand: The Glenlivet
Campaign: The Glenlivet Dram Room
Agency: Grow Marketing
SILVER
Brand: The FIFA Club
Campaign: FIFA Club World Cup UAE 2017 Experiential & Community Outreach Campaign
Agency: Flash Entertainment
BRONZE
Brand: Tractor Supply
Campaign: Follow Us to the Fair Tour 2017
Agency: Pro Motion
Best Vehicle-Based Campaign
GOLD
Brand: Charmin
Campaign: Charmin Van GO
Agency: Jack Morton Worldwide
SILVER
Brand: Adult Swim
Campaign: The Don’t Even Trip Road Trip
Agency: The XD Agency
BRONZE
Brand: Uber Technologies
Campaign: Uber Ride and Drive
Agency: Manifold
Best Use of Disruptive Marketing
GOLD
Brand: Archer
Campaign: The Biggest Sports Endorsement Deal of All Time
Agency: FCB Chicago
SILVER
Brand: Southwest Airlines
Campaign: Center Seat Celebrated
Agency: AMP Agency
BRONZE
Brand: Google
Campaign: Hey Google CES
Agency: Sparks
Best Use of Shopper Marketing
GOLD
Brand: Cheez-It & Pringles
Campaign: Saturday vs. Sunday
Agency: Catapult
SILVER
Brand: Kellogg/Pop-Tarts
Campaign: Pop-Tarts & Destiny 2
Agency: The Integer Group
BRONZE
Brand: Cereal Partners Worldwide
Campaign: CPW Minions Cereal to Go
Agency: Index Promotions
Best Retail Campaign
GOLD
Brand: Nickelodeon
Campaign: Paw Patrol Pirate Pups at Target
Agency: In-house
SILVER
Brand: P&G/Pantene
Campaign: Care Beyond Hair at Shoprite
Agency: Upshot
BRONZE
Brand: Marie Claire
Campaign: The Next Big Thing Pop-Up Shop
Agency: Sparks
Best Sampling or Trial Recruitment Campaign
GOLD
Brand: Starbucks at Home
Campaign: Flavor Match
Agency: The Integer Group
SILVER
Brand: Welch’s
Campaign: Nothing but the Fruit Tasting Room
Agency: Mosaic
BRONZE
Brand: McDonald’s
Campaign: The McDonald’s Pool Groove
Agency: Walton Isaacson
Best Use of Influencer Marketing
GOLD
Brand: Anheuser-Busch/Michelob Ultra
Campaign: Live Ultra Summer Series
Agency: Fusion Marketing
SILVER
Brand: St. Germain
Campaign: St. Germain
Agency: Epsilon
BRONZE
Brand: Love Tribe Apparel
Campaign: Nick 90’s by Love Tribe at Macy’s
Agency: In-house
Best Cause-Based Campaign
GOLD
Brand: State Farm
Campaign: State Farm Neighborhood of Good
Agency: The Marketing Arm
SILVER
Brand: Ford
Campaign: Ford Warriors in Pink More Good Days Tour
Agency: Match Marketing Group GTB
BRONZE
Brand: adidas
Campaign: Run for the Ocean
Agency: Match Marketing Group
Best Use of Marketing Innovation in a Campaign
GOLD
Brand: Lufthansa
Campaign: Live with Lufthansa
Agency: The Bait Shoppe
SILVER
Brand: OMEN by HP
Campaign: OMEN Challenge: PUBG Edition
Agency: Infinity Marketing Team
BRONZE
Brand: Amazon
Campaign: Nickelodeon Image Recognition with Amazon
Agency: Nickelodeon
Best Cross-Channel Engagement
GOLD
Brand: Beech-Nut Nutrition Co.
Campaign: Turn the Labels Around
Agency: Scrum50
SILVER
Brand: Cheeze It & Pringles
Campaign: Saturday vs. Sunday
Agency: Catapult
BRONZE
Brand: Deutsche Bank AG
Campaign: Information Security Awareness Campaign
Agency: Stagg & Friends GBH
Best Digital Campaign
GOLD
Brand: T-Mobile
Campaign: Reaping Rewards with T-Mobile
Agency: The Marketing Store
SILVER
Brand: Wholesome
Campaign: Sweet Confessions
Agency: Upshot
BRONZE
Brand: Deutsche Bank AG
Campaign: Information Security Awareness Campaign
Agency: Stagg & Friends GBH
Best B2B Campaign
GOLD
Brand: GE
Campaign: Minds and Machines
Agency: Manifold
SILVER
Brand: Verizon
Campaign: Quantum Upgrade Journey Marketing
Agency: Ascend Marketing
BRONZE
Brand: Galderma Laboratories
Campaign: Galderma Train the Trainer Event
Agency: Eventive Marketing
Best Loyalty Marketing Campaign
GOLD
Brand: Marriott Rewards
Campaign: Extra Points Sunday
Agency: Chirpify, The Lacek Group
SILVER
Brand: T-Mobile
Campaign: Reaping Rewards with T-Mobile
Agency: The Marketing Store
BRONZE
Brand: Caesars Entertainment
Campaign: Quest for Rewards
Agency: In-house
Best Local/Regional Campaign
GOLD
Brand: Illinois Council Against Handgun Violence
Campaign: Teddy Gun
Agency: FCB Chicago
SILVER
Brand: Charmin
Campaign: Charmin Van GO
Agency: Jack Morton Worldwide
BRONZE
Brand: American Airlines
Campaign: Flagship First Dining Pop-Up Experience
Agency: Geometry Global
Best Brand Awareness Campaign
GOLD
Brand: State Farm Insurance
Campaign: State Farm Color Full Lives
Agency: The Marketing Arm
SILVER
Brand: Michelob ULTRA
Campaign: Brewed for Those Who Go the Extra Mile
Agency: FCB Chicago/FCB RED
BRONZE
Brand: McDonald’s
Campaign: The McDonald’s Pool Groove
Agency: Walton Isaacson
Best Use of Content Marketing
GOLD
Brand: Mars Wrigley Confectionary/Dove Chocolate
Campaign: Walmart Raised Me To Care
Agency: The Integer Group
SILVER
Brand: Liberty Mutual Insurance
Campaign: Master This
Agency: Jack Morton Worldwide
BRONZE
Brand: Marriott Rewards
Campaign: 6 Days, 7 Nights
Agency: imre, Wavemaker, Delmondo
Best Campaign on a Budget (under $250,000)
GOLD
Brand: Brooks Running
Campaign: The Brooks Big Endorsement
Agency: PrizeLogic
SILVER
Brand: Alienware
Campaign: Alienware Branch Battle Tournament
Agency: Mosaic
BRONZE
Brand: Archer
Campaign: The Biggest Sports Endorsement Deal of All Time
Agency: FCB Chicago
Best Multicultural/Lifestyle/Age-Targeted Campaign
GOLD
Brand: AT&T
Campaign: Haz Ruido
Agency: The 360 Agency
SILVER
Brand: State Farm Insurance
Campaign: State Farm Color Full Lives
Agency: The Marketing Arm
BRONZE
Brand: McDonald’s
Campaign: The McDonald’s Pool Groove
Agency: Walton Isaacson
Best Campaign Targeting Millennials
GOLD
Brand: Adult Swim
Campaign: The Don’t Even Trip Road Trip
Agency: The XD Agency
SILVER
Brand: T-Mobile
Campaign: Reaping Rewards with T-Mobile
Agency: The Marketing Store
BRONZE
Brand: Hefty
Campaign: Hefty Flip Cup Challenge
Agency: Inspira Marketing Group
Best Holiday or Seasonal-Themed Campaign
GOLD
Brand: LL Bean
Campaign: LL Bean Northern Lights Celebration
Agency: Newbridge Marketing Group
SILVER
Brand: Charmin
Campaign: Charmin Holiday
Agency: Jack Morton Worldwide
BRONZE
Brand: Yahoo!
Campaign: Yahoo! Mail’s Out of Office
Agency: FIRST
Best Entertainment Sponsorship or Tie-In
GOLD
Brand: Marriott Rewards
Campaign: Imagine Dragons LIVE from Bangkok
Agency: IMG Live, Telescope, Wavemaker
SILVER
Brand: Southwest Airlines
Campaign: Southwest at Luck Reunion
Agency: AMP Agency
BRONZE
Brand: BMW
Campaign: Road to Coachella
Agency: Mirrored Media
Best Sports Sponsorship or Tie-in
GOLD
Brand: CoverGirl Cosmetics
Campaign: CoverGirl Rantin’ and Raven
Agency: Jack Morton Worldwide
SILVER
Brand: Courtyard by Marriott
Campaign: Courtyard Super Bowl Sleepover Contest
Agency: IMG Live
BRONZE
Brand: Barilla
Campaign: Barilla Fuel your Fitness with Mikaela Shiffrin
Agency: TPN
Best Use of Gamification, Contests and Sweepstakes
GOLD
Brand: Impractical Jokers
Campaign: Impractical Jokers Surprise and Delight
Agency: truTV
SILVER
Brand: Cheez-It, Pringles
Campaign: Kick it with the Pros
Agency: Catapult
BRONZE
Brand: AARP
Campaign: The Great American Expedition AARP Sweepstakes
Agency: HelloWorld
Best New Product Launch
GOLD
Brand: GoPro
Campaign: GoPro HERO6 & Fusion Launch
Agency: Pen&Public
SILVER
Brand: OMEN by HP
Campaign: OMEN Challenge: PUBG Edition
Agency: Infinity Marketing Team
BRONZE
Brand: Under Armour
Campaign: Under Armour C1N
Agency: IMG Live
Best Use of Social/Viral Marketing in a Campaign
GOLD
Brand: Mastercard
Campaign: Mastercard #ArnieWould
Agency: Octagon
SILVER
Brand: Arby’s
Campaign: Arby’s #MeatSweats
Agency: Manifesto
BRONZE
Brand: National Geographic Partners
Campaign: Genius Chatbot
Agency: National Geographic
Best Use of Video
GOLD
Brand: Campari America—Cabo Wabo Tequila
Campaign: Road to the Royal
Agency: Fusion Marketing
SILVER
Brand: Warner Bros./Wonder Woman
Campaign: Conan Trains with Wonder Woman
Agency: Turner Entertainment Networks
BRONZE
Brand: BMW
Campaign: Road to Coachella
Agency: Mirrored Media
Best Buzz Campaign
GOLD
Brand: Arby’s
Campaign: Arby’s #MeatSweats
Agency: Manifesto
SILVER
Brand: Royal Caribbean Cruises
Campaign: SeaBeyond
Agency: Jack Morton Worldwide
BRONZE
Brand: Google Play
Campaign: Play to Pay Laundromat
Agency: SoHo Experiential
Best Use of AI/VR/AR
GOLD
Brand: United Services Automobile Association
Campaign: USAA Army Navy Game—Parachute Virtual Reality
Agency: IMG Live
SILVER
Brand: Lufthansa
Campaign: Live with Lufthansa
Agency: The Bait Shoppe
BRONZE
Brand: Dell
Campaign: Dell + Persado
Agency: LaunchSquad
Best Corporate Social Responsibility Campaign
GOLD
Brand: National Hockey League
Campaign: Declaration of Principles
Agency: The Vault
SILVER
Brand: Anheuser-Busch/Stella Artois
Campaign: Filmmaker Lounge at Sundance
Agency: Mosaic
BRONZE
Brand: March of Dimes
Campaign: March of Dimes Imagine a World
Agency: Allied Experiential
Best Campaign Targeting Gen Z
GOLD
Brand: Teen Vogue
Campaign: Teen Vogue Summit
Agency: 23 Stories X Condé Nast
SILVER
Brand: Kennedy Space Center Visitor Center
Campaign: The Summer of Mars Experience Tour
Agency: Marketing Werks
BRONZE
Brand: FedEx
Campaign: FedEx Innovation Challenge
Agency: Switch
