2017 PRO Awards Winners Announced at Mastering Brand Activation
Take a tour through the 2017 PRO Awards winning campaigns through cases studies detailing the strategies, execution and sizzling results!
MARTECH | AGENCIES
The Glenlivet Modernizes Sampling with The Dram Room
The Glenlivet Dram Room is on the road to mix and mingle with its 30-to-40 year old urban, tech-savvy male target where they like to hang—food festivals.
After Ads Appeared Beside Offensive Content, NewFronts Sell Safety
The NewFronts are underway and digital publishers are pitching media buyers with innovative storytelling, groundbreaking video experiences and safety.
Hilton, Prudential, Xerox, Nestlé Waters Discuss Martech Challenges
Marketing execs discussed martech challenges—investing; how they determine which tools are most effective; and the role of data and content.
Forbes 2017 “30 Under 30” is Out
For the sixth year in a row, Forbes has revealed its 30 Under 30 2017, a hot-shot collection of young marketing and advertising innovators.
Six Strategies to Build the Modern Agency
As the digital world accelerates, agencies need to follow suit in order to keep up. Here are six strategies to build the modern agency for success.
Marketing Execs Still Planning to Hire This Year: Report
Many companies are adding to their bench of marketing talent, particularly within the digital space. Here's the outlook for the rest of the year.
8 Lessons from Brands that Failed at Content Marketing
If we can learn from other’s content marketing mistakes, the idea is to avoid making those same mistakes ourselves. Here's 8 lessons.
Hey You! Agencies in the Tri-State Area!
With agencies in mind, we set out to find top practitioners at leading brands that will offer solutions to measurement challenges at PROMONext, June 14.
17 Threats to the Agency Model
The agency model is constantly changing because of the way marketing is changing. Agency executives weigh in on the threats to the agency model and how they react.
