10 Types of Alternative IDs Designed to Replace Third-Party Cookie Attribution
Marketers tasked with upgrading their companies’ data collection practices are in the process of identifying replacements to third-party-cookie attribution. One solution that’s being widely considered is Alternative IDs, or identifiers—such as email addresses or names—that maintain consumer privacy while collecting first-party data. Here are 10 IDs in the marketplace right now, according to coverage in AdMonsters, plus the type of attribution they’re best suited for.
