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How Car Sharing Company Turo Uses Personalization Tools for its App Experience
How DoorDash and e.l.f. Beauty Leverage First-Party Data to Fuel Personalized Experiences
CMO Council Report: 66% of Marketers Moderately Confident or Worse in Achieving Goals Amid Economic Headwinds
INFOGRAPHIC: 51% of Pulse Survey Respondents Use Generative AI for Marketing
Tips for Marketers New to Data Clean Rooms in a Privacy-First Landscape
INFOGRAPHIC: 27% of Marketing Departments Were Affected by Recent Layoffs
Marketers on Fire: State Farm CMO Kristyn Cook
How Businesses Can Update the Public on the Progress of Their DEI Programs
The C-Suite Speaks: Cotopaxi, Esprit, TD Bank and Homedics Offer Career Advancement Tips
CMO Corner: A Chat With American Lung Association CMO Julia Fitzgerald
The Digital Twin of the Customer (DToC) Approach to Data Collection
How to Create a CRM Strategy Roadmap
How Budweiser’s World Cup Campaign Supports First-Party Data Collection
General Motors Partners With NBCU, Advances First-Party Data Strategy
Twilio Survey: Top Consumer Pain Points When Dealing With Customer Support
How Tide’s Laundromat Franchising Business Gives It a Competitive Data Edge
Google Postpones Third-Party Cookie Phase-Out to Late 2024
Using Product Data to Enhance Omnichannel Growth for CPG Brands
CDPA, CPRA, CPA and Onward: How Marketers Can Prepare For New State Privacy Laws
How The New York Times’ Data Strategy Enables a Full View of the Customer Journey
First-Party, Second-Party and Third-Party Data Defined
How Procter & Gamble’s Programmatic Strategy Is Supporting Black-Owned Publishers
Fears of Inflation Inspire Increase in Buy-Now-Pay-Later Consumer Transactions
Marketers on Fire: Drone Racing League CMO Anne Marie Gianutsos on Social Engagement, U.S. Air Force Partnership and the Metaverse
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