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Consumer Marketing

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CPG Brands Lean Into Quirky Culinary Events to Engage Consumers

CPG Brands Lean Into Quirky Culinary Events to Engage Consumers

Posted on October 7, 2022 by Chief Marketer Staff

Several CPG brands are leaning into experiential culinary programs with quirky, multisensory pop-ups, according to coverage in Event Marketer—from a four-course meal featuring potato chips to a cat food-inspired dining menu to a giant, floating cereal bowl installation.

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