As consumer demand for privacy grows, rather than depending on data collected by third parties, marketers are pivoting strategies to rely on first-party data to break through to new audiences. The move from third-party cookies to first-party data is an opportunity for marketers to build trust with their customers and deliver personalization through a privacy-centric…
Across the globe, privacy regulations, patient expectations, and the digital transformation in the healthcare and pharmaceutical industries have put a large emphasis on how organizations collect and process customers’ personal identifiable information (PII) and protected health information (PHI). From email marketing to text messaging and in-person visits to mobile applications, it’s crucial to instill a…
The team at Relevance has been marketing to UHNW audiences for more than 12 years and specialize in using data-driven insights to drive creative luxury digital marketing strategies that get results.
The digital privacy landscape is constantly evolving. Regulations like the GDPR and frameworks like IAB TCF require consent to be captured on digital properties before initiating tracking, analytics and targeted advertisements. Since the start of the EU GDPR in May 2018, the web has turned into a jungle of consent pop-ups. While the intent of…
Investment in marketing activities is growing fast. Marketing spend soared to $1.3 trillion dollars worldwide in 2021, accounting for 2% of global GDP. As companies spend more, they need to know whether their significant investments are paying off. There’s a myth in the marketing world that certain questions about return on investment (ROI) simply can’t be answered. Some…
When and why do you give your customers rewards vs. discounts at checkout? We worked with Aberdeen Research to ask marketers that question, and many others. Get a summary of our findings in our new infographic, “Make Your Promotions More Rewarding.” Download it now
