MARKETING DATA: Determining What Matters Most
How to Utilize Data to Advance Business Objectives
Special Reports
2019 Data Benchmark Study: Historic Survey of 650 Marketers
New study emphasizes significance of data in driving revenue and audience quality; spotlights impact of data on strategy, measurement and overall marketing mix.
Make Your Promotions More Rewarding
When and why do you give your customers rewards vs. discounts at checkout? We worked with Aberdeen Research to ask marketers that question, and many others. Get a summary of our findings in our new infographic, “Make Your Promotions More Rewarding.” Download it now
2018 B2B Lead Gen Trend Survey
Learn where B2B marketers are investing their time and budget to nurture and convert prospects in Chief Marketer’s 2018 B2B Lead Gen Trend Survey.
Exclusive B2B Lead Gen Survey
In Chief Marketer’s exclusive B2B Lead Gen Survey, learn the challenges B2B marketers are facing—and the opportunities they’re missing.
Lifecycle Mapping: Personalization Playbook
In this white paper, you’ll learn how to break out of this thinking pattern and build a customer journey that engages and retains your customers for life.
