Topic | Personalization

Triggered messages accounted for 3.8% of total email volume in the second quarter of 2014, a 9.2% increase over the same period in 2013.

This time out we examine two examples of email personalization. One cleverly hit the mark, while the other, well, not so much.

Whether you're happy the kids are back in class, or dreading the return to routine, marketers want to get your attention in the inbox.

A recent Experian Data Quality research study shows that marketers are encountering a series of obstacles that impact email deliverability and ultimately hurt business performance.

IBM and the Boston chapter of the AMA share three trends you need to know for better targeting.

FierceMarkets senior manager of audience development Lindsey Wagner shared some insights on what she's doing to drive email marketing success at B2B LeadsCon 2014 last week; here are four tips on how to maximize your email efforts.

Responsive techniques allow designers to hide, stack, expand/collapse or modify content to optimize email content display

While existing laws in Canada indirectly covered email spam in some cases, CASL is the first law in the Great White North designed first and foremost to combat spam.

Lists featured this week include InsuranceNewsNet and Sarah Palin for Senate.

Lists featured this week include Affordable Housing Finance Business Email and Progressive Grocer Enewsletter.