Topic | Personalization

Alcohol delivery firm Drizly is working with BlueConic to create personalized messages to target different customer segments.

Using targeting alone is a missed opportunity when it comes to engaging with users--personalization is the key to connecting with the right audience at the right time.

A recent study revealed 4 out of 5 consumers feel brands don’t know them as an individual—but almost 90% of marketers agree personalization is critical .

Understanding who customers are and where they are looking for and accessing information is critical, and persona-driven marketing tactics can help direct messages to the right people at the right time.

The ability to personalize content is becoming fundamental to online success in marketing, according to recent study from Ecoconsultancy and Adobe.

Lists featured this week include Bally's Total Fitness Member Statements and Gerber Babies Email.

Execs from companies like Hasbro offer ideas for how to sell to the c-suite.

Personalization is being leveraged by digital marketer to turn online visitors into customers, and crazyegg's blog this week provided a rundown of things marketers can do to make the most of it.

The path to successfully leveraging big data for increased engagement can be a personal experience—if you do it right.

Companies like GameStop are facing new challenges as marketing solutions consume more and more of their tech budgets.