Topic | Personalization

Website personalization is helping Stella & Dot boost online conversions by 52 percent.

Personalization lives squarely in the “Goldilocks Zone”—which is to say that it can be too hot or too cold. Here's four steps to getting it "just right."

Chief Marketer talked with Harte Hank's Michele Fitzpatrick and Mighty & True's Kevin Kerner to get ideas on incorporating B2B direct mail into a multichannel strategy.

Bigger isn’t always better: To reach your audience, consider microtargeting and microinfluencers.

Online personalization faces several challenges, including privacy concerns. Here's 5 ideas for avoiding the creepiness factor.

The trick to personalized marketing is figuring out what message to send and when. For that, you need advanced analytics to predict customer-buying interests and inclinations. The problem is that’s impossible.

MGM Resorts International and Focus on the Family have very different customer bases and missions, but they have similar philosophies when it comes to email marketing.

True personalization is a tall order, especially when you consider the fact that brands’ audiences largely consist of anonymous users.

The industry needs to open its arms to dynamic creative innovation – especially to maximize advertising budgets.

Dynamic content takes personalization to a new level, allowing marketers to target individual email recipients with different content based on subscribers’ demographics or preferences.