How FreshDirect Used Real-Time Weather Data to Inform a DOOH Campaign
Grocery delivery service FreshDirect is leveraging real-time weather data to inform ad creative for a new digital-out-of-home (DOOH) campaign in New York City’s subway stations. It’s the company’s attempt to learn how weather influences people’s lives as well as understand shifting commuter traffic patterns in the post-pandemic era. AdExchanger reports on the campaign’s approach and how the brand is tracking results.
