Special Reports

The ability to sort through data sets, find the right targets and present them with messaging that matters. Thankfully, tech solutions are more readily available—and more affordable—than ever before.

Learn how three major brands—Delta Faucets, Plum Organics and Coca-Cola— injected one unusual pathway along the multichannel roads they rely on to connect with consumers in an unexpected way

The piece covers actionable ways to spot fake influencers on Instagram with the special tool InstaCheck and reveals some hacks businesses can use to detect inauthentic opinion leaders.

Social media is no longer an afterthought for brands. Today, it is at the core of almost everyone’s marketing strategy. In this special report, Chief Marketer gives you trends, tips and best practices for better social marketing in the real world, including: How to get your C-suite to buy into social Case histories from companies…

In this Chief Marketer Special Report, we explore why marketers are no longer content with reaching customers and prospects at an event, but are now trying to engulf them in an experience.

Customers expect tailored services and personalized content, but 74% of senior marketers say they can’t produce the necessary volume of content fast enough. The hard truth is, you won’t solve this content crisis without the right people, budget, or direction. The challenge is clear, but it’s possible to bridge the gaps.