How Companies Are Leveraging Data Clean Rooms for Privacy-First Marketing
The phrase “data clean room” has achieved buzzword status within the digital marketing industry community of late, particularly in the face of privacy-focused initiatives from Google, Apple and others. But what does leveraging a data clean room actually entail? CM sister pub AdMonsters takes a look at what the solution accomplishes, specific use cases, types of data clean rooms and how companies can get started with implementation.
